Using Instagram is a great way to promote your restaurant and help customers find you online. One of the many features that Instagram offers is location tags. When someone uses a location tag, other users can tap on and engage with that location.

    When we think about our customers, we often think of those with the buying power- mainly adults. But what about kids? Those who have children know how picky they can be; kids have their favorite places to eat, and those that they dislike too. Today, we’re discussing how to create a kid-friendly environment in your restaurant that will keep parents coming back again and again!

Redesigning or creating a menu for your restaurant? We’ve got some tips to help you increase your sales and keep your customers coming back for more!

Creating interactive dishes and adding interactive elements to your restaurant can keep customers coming back for more. When many of us think of interactive dishes, we imagine a hibachi meal: part show, part meal. But interactivity doesn’t have to be as grand as cooking table side. Here are some reasons why you should consider interactive dishes, along with some creative ideas to get you started!

If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we’re going to explore how storytelling is an important part of your brand.

Did you know that in 2018 as many as 40.6 million Americans were classified as having a disability? This may come as a surprise to many people. With 12.6% of the population in this category, it’s important for us to discuss why your restaurant needs to be accessible, and things you can do to help create a more inclusive environment for everyone.

If you were to Google “free meal on birthday”, you would get countless articles and blog posts highlighting restaurants that offer free meals to customers on their birthday. Everything from lists of major chains who offer deals, down to local influencers highlighting regional restaurants that offer birthday specials. Here’s why you should celebrate your customer’s birthdays with them:

User-generated content includes photos and videos that your guests take of your food and restaurant and post on social media. Interacting with this type of content is a great way to build your brand and reach potential new customers. By encouraging guests to create their own content of your brand, you’re building your reputation in the community. Today’s blog will discuss tactics to promote the creation of user-generated content.

Wifi marketing is a marketing strategy where you offer guests free access to your wifi channels, and in return, serve guests digital promotions.

A soft launch is an event where you showcase the best of your menu and solicit customer feedback ahead of launching a new menu, or staging a grand opening. Although typically associated with the opening of new restaurants, established restaurants can also host soft launches to generate buzz and create excitement about new seasonal and specialty menus.

Part of being in business is having competition. Some may argue that to keep your business successful, you should focus on your restaurant. But we’re here to make the case for monitoring competitors and how you can use this to get ahead.

If you don’t have up-to-date photography of your dishes on your Instagram, you’re missing out. There are over 1 billion active users on Instagram. With eye-catching photos, you’ll be able to break through the cheese melt photos and stand out.