What is Wifi Marketing? And do I need it?
Wifi marketing is a marketing strategy where you offer guests free access to your wifi channels, and in return, serve guests digital promotions.
Perhaps the most common version of wifi marketing is seen when you visit a hotel. When you check in, you are given the wifi information. In order to connect, you are taken to a branded landing page where you agree to the terms of service and connect to the internet. In doing so, you are often allowing the hotel to collect information on who you are, and what content you are consuming online. In return, the hotel can serve you promotions while you are connected to their wifi.
For restaurants, this could be a very useful practice of data collection. When patrons sign in to use the wifi, you can collect information on them, and use them to build buyer personas. These personas can be used for informed marketing campaigns and give you valuable insights into your customers. Additionally, you can collect information like email addresses and phone numbers to meet your customers where they are. You can send text message blasts or email promotions to customers to generate more foot traffic for your restaurant. Plus, if you collect phone numbers, you can create automated campaigns to send customers text messages to solicit reviews on online platforms.
Does it work?
The short answer is, yes. Many restaurants have seen great benefit from implementing a wifi marketing strategy. Businesses who offer free wifi to customers see trends of more money spent, more time in-store, and increased foot traffic. You may have a preconceived notion that customers who spend more time in your restaurant are just taking up tables that could be creating revenue, but this is erroneous. Studies have found that about 50% of these customers utilizing wifi spend more money than counterparts who do not.
Do I need it?
With restaurant competition expecting to increase in the future, knowing your customers and creating a loyal bond with them will become more important in the restaurant industry in the coming years. By implementing a wifi marketing strategy, you will better know your customers, increase foot traffic, and in most cases, see increased revenue. A wifi marketing strategy is worth implementing in your restaurant to add another way you are serving your customers and creating a positive experience for them while they are dining with you.
Ready to get started? Sherane Chen LLC has the expertise you need to kickstart your wifi marketing campaign and get customers engaged! Contact us today or call (386) 627-3628 for a consultation!