I'm Sherane Chen, an entrepreneur with a background spanning marketing, sales, business operations, and technology.
My experience includes working with founder-led businesses, growing companies, and established brands. Today, I'm building Trensli and consulting with select founders and businesses on growth strategy and operations.
I've always been interested in how businesses work, what makes them successful, and what gets in the way of their growth.
My career started in hospitality, where I gained firsthand experience with the people, processes, and everyday decisions behind running a business.
I eventually moved into marketing, brand strategy, sales, and business development. Along the way, I founded a marketing agency, worked in marketing leadership, and partnered with organizations across industries and stages of growth.
Over time, my interests expanded beyond helping businesses attract customers to understanding how they could operate more effectively, build stronger teams, and scale.
Today, that perspective shapes both the technology I'm building and the businesses I work with.
My work spans entrepreneurship, marketing, revenue growth, business operations, and technology, with experience across both the strategic and operational sides of business.
Founded and operated a marketing agency serving businesses across the U.S. and international markets.
My experience includes business development, client acquisition, strategic planning, service delivery, team management, and building the systems needed to grow a service-based business.
Developed and executed marketing and growth strategies that helped generate millions in revenue for clients.
My work spans brand positioning, organic and paid customer acquisition, lead generation, sales funnels, conversion optimization, and demand generation, including campaigns designed to attract qualified prospects for high-value offers.
Experience across restaurant operations and marketing for multi-location hospitality businesses.
My work has given me a practical understanding of customer experience, operational efficiency, team development, training, and the processes businesses need to maintain consistency as they grow.
Focused on bringing together business strategy, artificial intelligence, and product design to solve practical operational challenges.
My work includes product strategy, user experience design, software development, and exploring how AI-powered tools can simplify workflows, improve access to information, and support better decision-making.
I'm the Founder & CEO of Trensli, an AI-enabled restaurant technology company focused on helping independent operators and growing restaurant groups run more consistent, connected operations.
We're building software that brings operating standards, training, and everyday team guidance together, making it easier for employees to find the information they need, managers to stay aligned, and owners to maintain visibility as their businesses grow.
Trensli combines practical restaurant operations with thoughtfully designed technology to help businesses spend less time managing information and more time running their restaurants.
Explore Trensli
Alongside building Trensli, I occasionally take on consulting projects with founders, entrepreneurs, and growing businesses.
My work focuses on growth strategy, marketing, and business operations—helping businesses identify opportunities, improve how they work, and make more informed decisions about what's next.
Helping businesses strengthen their positioning, reach the right customers, and build more effective paths to revenue.
Brand strategy, marketing planning, customer acquisition, organic and paid growth, lead generation, sales funnels, and conversion optimization.
Helping freelancers, consultants, and agency owners build stronger, more scalable service businesses.
Business positioning, service offerings, pricing strategy, client acquisition, sales processes, service delivery, team development, and agency operations.
Helping founders improve the systems, processes, and team structures behind their businesses.
Operational strategy, workflow optimization, process development, documentation, team management, delegation, training systems, and expansion planning.
Engagements range from focused strategy sessions to more involved consulting projects, depending on the business and the challenges being addressed.
Inquire About ConsultingInterested in working together or have something you'd like to discuss?
I'm open to consulting inquiries, collaborations, speaking opportunities, and connecting with other founders and operators.
