Demystifying SEO
SEO stands for Search Engine Optimization. Today, we’re demystifying what this means, and why it’s important to the success of your restaurant.
What is SEO?
Have you ever wondered how Google decides which website to show first when you search something? Search engines like Google use complex algorithms and artificial intelligence to search the web and bring you the best and most relevant results when you search for something. Obviously, the best place for your business to be is on the first page of results at the top because you are the most likely to get clicks there. But how do you do that?
This is where Search Engine Optimization comes into play. This encompasses both optimizing the look and feel and the text on your website. Search engines like Google will ‘crawl’ your website and index your information. When your content matches keywords for what someone is searching, you are more likely to come up in search, especially the most matching or relevant keywords you have in common with the search.
How can I get on the first page of Google?
First, you can have your marketing agency research keywords for you and update the content on your website. They will make sure that you’re coming up both when people are searching for your restaurant name, and food type in your area (“Italian food NYC”). This is the first step in organically increasing your Google rankings.
Second, you can run a Google Ads campaign. Google ads campaigns are advantageous because Google has up to 92% of all search engine traffic on the internet. This kind of reach is unattainable through any other platform. Google Ads campaigns can appear in multiple forms, but you have probably seen them before as text ads.
Notice that if you search Google for “Applebees”, the first result is the Applebee’s website, and it says “Ad”. This means that Applebees is running a Google search campaign to ensure that they have a high ranking in search engine results. Almost all major chain restaurants have run Google Ad campaigns to increase site traffic, but how can this work on a more localized scale? Let’s consider an example.
If you search Google for “Italian Food NYC”, you will get results for various restaurants even if you don’t know the name of the establishment. The great thing about Google ads is that they can be run on a more localized level. If a customer doesn’t know your brand, but is looking for the type of food you serve, (Italian), you can still target them and drive traffic to your website. Google Ads campaigns make it more likely for you to to show up on the first page, even if you have yet to improve your SEO organically.
If you’re ready to get your website on the front page of Google results, Sherane Chen LLC is the agency for you. We have expertise in promoting your website and restaurant, and can get your brand in front of hungry customers. Contact us today or call (386) 627-3628 for a consultation!