Managing Donation Requests From Non-Profits
There comes a time for every restaurant where they are called upon by non-profit organizations for donations. Whether this is free food for an event, a space for a fundraiser, or a gift card for a silent auction. Today, we’re talking about non-profit donations and how to handle them.
Set a non-profit budget
If you find that you get approached again and again by non-profit organizations, start by creating a set donation budget. It’s up to you whether that budget will be spent as in-kind or a cash donation. Having a budget keeps you from overcommitting to multiple groups, and allows you to focus on the causes nearest to you that you care for the most.
Determine who you will work with
If you have always been passionate about helping kids, support kids charities with your budget. Lean into the causes that get you excited, and have a track record of success. It is important to also think about the services you get in return. Often, non-profits will list you as a sponsor, share your brand, or list your donation online. You can share this to show your community you are invested.
Come up with alternatives
If you are approached by a charity that is outside the focus of who you will work with, consider offering alternatives. The most popular version of this is a Fundraiser night where a certain percentage of a mealtime’s sales go towards the charity. Some offer this percentage on all meals, while other restaurants stipulate that a flyer must be presented to show that the customer dined with you specifically because of the fundraiser. Do what feels the most comfortable for you while supporting charities through your normal operations.
Publicize partnerships
If your restaurant and donations are part of a success story for a non-profit, share it! If you provided a free meal to the homeless through a non-profit, share a photo on your social media and tag the agency. If your cash donation provided an agency with the opportunity to purchase special equipment, share it! Let your customers know how proud you are to be a member of your community and to help others.
Are you interested in getting more involved in your community? Sherane Chen LLC can help you manage your non-profit contributions and receive publicity. Contact us today or call (386) 627-3628 for a consultation!